Reach for
brands
built for men.
I'm a men's self-improvement creator obsessed with content, jiu jitsu, and fitness. Over the last two years I've built one of the most engaged young-male audiences online — 1.5B+ organic views and counting. If your product belongs in a young man's life, this is where he's paying attention.
Young men who buy what they're told to build with.
My audience is overwhelmingly young men in the fitness, self-improvement, and men's-health space — the exact buyer for supplements, apparel, grooming, fitness tech, and tools built for men who take themselves seriously. Highly engaged, US-led, and primed to act on a recommendation from someone they trust.
Age — combined
Top geographies
Niche
Fitness · self-improvement · men's health · jiu jitsu · discipline & mindset. Content that men act on, not just watch.
Brands I've worked with
Partnered with 1st Phorm for 3+ years.
Recurring guest on Real AF with Andy Frisella — one of the country's biggest business and mindset podcasts, in front of millions of engaged young men.
YouTube
YouTube
5 sponsored campaigns together and counting — from brand awareness to product feature spots.
What it costs to work together.
Instagram / TikTok Reel
One dedicated short-form video, concept to post, on my main account.
UGC / paid ad content
Content built for your brand to run as a paid ad — my face and voice selling your product, delivered with usage rights. Priced with paid-ad licensing included.
Story set
Multi-frame story sequence with a direct CTA / swipe-up to your offer.
Integrated / dedicated segment
Your product woven into a piece built around it — deeper storytelling, higher intent.
Multi-platform bundle
Reel + story set across TikTok and Instagram for maximum reach on one campaign.
Monthly ambassador
Ongoing partnership — recurring content, best rate per deliverable, first position in the feed.
Rates vary with scope, usage rights, exclusivity, and whitelisting / paid amplification. Add-ons (content licensing, ad usage, category exclusivity) quoted per campaign. Let's build something that fits your goals.
If you want your product in the hands of young men,
I'll get it there.
Tell me about your product and your campaign. If it's a fit for my audience, we'll make it happen.
Start a partnership management@notmattgraham.com